News

Cupcake ATM offers sweet withdrawals

Cupcake ATM offers sweet withdrawals

THIS ATM IS THE BEST: New Yorkers can satisfy their sweet tooth with a novelty withdrawal. Photo: Reuters

By Ellen Wulfhorst

NEW YORK (Reuters) – New Yorkers, who live in the city that famously never sleeps, now can satisfy their craving for cupcakes in any of those endless waking hours.

A 24-hour vending machine that dispenses gourmet cupcakes opened for business this week on Manhattan’s Upper East Side, and locals are lining up despite the wintry temperatures for a taste.

“It’s so fun,” said Melissa Martelli, a schoolteacher and neighborhood resident as she nibbled on a cinnamon sugar cupcake she bought from the machine. “You could just go in the store and wait on line, but it’s just so cool.”

Despite the Sprinkles cupcake store connected to the ATM, and the city’s abundance of all-night delis and convenience stores, customers said the ATM has novelty appeal.

“It’s the experience of buying a cupcake from an ATM. It’s an incredible concept,” said Amy Benaderet, a financial services account manager who lives nearby. “You can get money at any time. Now you can get cupcakes at any time.”

“It’ll be interesting to see if the novelty wears off,” she added.

At a price of $4.25 apiece, the cupcake choices include chocolate, coconut, red velvet, vanilla and lemon meringue.

“It’s cool, especially if you live around here and it’s like the middle of the night and you really want a cupcake. I would so do that,” said Margarita Mazur, who works at a local tech startup.

The nine-year-old company behind the machine, Sprinkles, also has installed cupcake machines in Las Vegas, Dallas, Chicago, Atlanta and Beverly Hills, California, where the company is based, and plans to expand into Houston and Washington, D.C.

The New York model holds 760 cupcakes and sells up to four at a time, making it larger than the company’s other machines.

But not every New Yorker has caught the sugar buzz.

“I think it’s stupid,” said Anthony Campagne, who was waiting while his tech company co-workers stood in line for their cupcakes. “It just doesn’t make sense. People don’t need cupcakes at three in the morning.”

(Editing by Scott Malone and Andrew Hay)

Recent Headlines

in National, World

Israel warns of long Gaza war as Palestinian fighters cross border

Israeli soldiers patrol outside the northern Gaza Strip on July 28, 2014.

Israeli Prime Minister Benjamin Netanyahu dashes any hopes of a swift end to the three-week conflict as Palestinian fighters launched an audacious cross-border raid.

in Sports

Judge OKs record-setting $2B sale of Clippers

Fresh
Los Angeles Clippers owner Donald Sterling, center, and V. Stiviano, left, watch the Clippers play the Los Angeles Lakers during an NBA preseason basketball game in Los Angeles on Monday, Dec. 19, 2011. NBA spokesman Mike Bass said in a statement Saturday, April 26, 2014, that the league is in the process of authenticating the validity of the recording posted on TMZ's website. Bass called the comments "disturbing and offensive."

A judge has ruled against Clippers owner Donald Sterling and cleared the way for the $2 billion sale of the team to Steve Ballmer.

in Local Sports

Kearse has gone from undrafted to lock for Seattle

Fresh
Seattle Seahawks' Jermaine Kearse in action at an NFL football camp practice Friday, July 25, 2014, in Renton, Wash.

Once an undrafted free agent and seeming longshot to make the Seahawks roster, Kearse might now fall into the category of being a lock when the final 53-man roster

in Local Sports

DI all-star shortstop, Fine, transferring to WWU  

Fresh
western washington logo generic copy/wwu

Mount Vernon graduate, Alicia Fine, who played last three years at Portland State will transfer to WWU beginning this fall.

in Local Sports

Haley verbally commits to UW

Fresh
huskies university of washington uw pac 12 college logo

The UW basketball team has gotten it's verbal commitment for the 2016 recruiting class, point guard Jermaine Haley.