News

Target hopes to make shopping a ‘snap’

Target hopes to make shopping a ‘snap’

IN A SNAP:Ever see something in an ad or a display and want to buy it — but you don't know who makes it? Target is coming out with an app that helps bridge that gap for shoppers. Photo: Associated Press

NEW YORK (AP) — Ever see something in an ad or a display and want to buy it — but you don’t know who makes it? Target is coming out with an app that helps bridge that gap for shoppers.

It’s an app called “In a Snap” — and it will let you scan through magazine ads in home decor magazines like Architecture and Real Simple.

Users scan the image — and when it’s recognized by the app, it can be added to your shopping cart as a possible purchase.

There are already apps that can scan codes and tell you what the product is and where to buy it. But it’s harder to come up with one that does a consistent job of recognizing images or objects.

Recent Headlines

in Sports

This weekend’s sports schedule

Fresh
fsu

A complete look at this weekend's sports schedule.

in Trending, Viral Videos

TODAY’S MUST SEE: Kids react to a realistic Barbie doll

Fresh
19-overlay3

The Lammily doll wants to show children that average is beautiful.

in Entertainment

Amazon plans new streaming service

Fresh
amazon

The new service will compete with Hulu and Netflix.

in National

House Republicans sue over Obamacare

obamacare

Republicans sued over the implementation of President Barack Obama's signature health care law.

in Sports

NFL’s Peterson vows never to use ‘switch’ again

peterson

The suspended Vikings running back says he was startled to the injuries his discipline caused to his son.