News

$330 toothbrush aims to help you brush ‘smarter’

$330 toothbrush aims to help you brush ‘smarter’

PEARLY WHITES: For $330, you better never have a cavity again. Photo: clipart.com

By Paul Sandle

LONDON (Reuters) – Procter & Gamble Co is bringing the dentist into the bathroom with the world’s first smartphone-connected toothbrush, a device that gives personalized advice to help people improve their brushing.

The toothbrush, to be sold under P&G’s Oral-B brand and which will be widely available from June, has a Bluetooth 4.0 link to a smartphone app that can be programmed with the help of a dentist, for example to pay more attention to any areas of the mouth being neglected, P&G said.

“The app provides real-time guidance,” Michael Cohen-Dumani, global associate director for Oral-B, told Reuters.

“Dentists always tell us: ‘People do a great job in the week before they come to visit us and in the week after they visit us. But nothing can hide the fact that when we look inside the mouth we can see all the areas they miss’.”

The toothbrush will be unveiled at the phone industry’s annual Mobile World Congress (MWC) in Barcelona next week, joining an expanding range of devices connected to smartphones that measure everything from sleep patterns and calorie intake to distance walked and exercise taken.

Professionals had helped develop the app as a tool to manage their patients’ behavior between visits, Cohen-Dumani said. The app displays brushing progress in real time, telling the user when to move to a different part of the mouth and warning if they are brushing too hard, he said.

“It will guide you in terms of how to brush, and you will be able to fully personalize the brushing routine for you,” Cohen-Dumani said.

In tests, the app had extended average brushing times from less than a minute for a manual toothbrush to 2 minutes and 16 seconds, he said.

The device will be at top end the Oral-B electric toothbrush range, with a recommended retail price of $330.

French startup Kolibree has also developed a connected electric toothbrush that it plans to launch in the third quarter, according to its website.

(Editing by David Holmes)

Recent Headlines

2 days ago in Local

Blueberry growers admit to violating rights of workers

blueberry bush

Eastern Washington growers will pay $385,000 to workers; $20,000 in fines.

2 days ago in Local

Everett barista killed by propane heater accident

clipart.com

The coffee stand owner suffered fatal burns in the accident, January seventh.

2 days ago in Local

Man shot while riding a Seattle bus

seattle city scape

In 2010, the victim was paid $42,000 after getting kicked by a police officer.

2 days ago in Local

Semi-truck driver arrested after an eight car crash that killed two

semi truck

SNOQUALMIE PASS, Wash. (AP) — The Washington State Patrol says the driver of a semi-truck has been arrested for investigation…

2 days ago in Local

Stormy weather headed our way today

KGMI/Dillon Honcoop

Blustery winds forecast for today have the National Weather Service worried enough to issue a high wind warning.