News

Fictional anchor Ron Burgundy becomes Chrysler pitchman

Fictional anchor Ron Burgundy becomes Chrysler pitchman

I'M RON BURGANDY: Will Ferrell will try to help Chrysler sell cars. Photo: Associated Press

AUBURN HILLS, Mich. (AP) — When you’ve got the smallest marketing budget of the Detroit Three automakers, you have to take risks to get your TV spots noticed.

That’s why Olivier Francois, the marketing chief for Chrysler, gambles a lot.

He’s following successful ads featuring rapper Eminem and movie star Clint Eastwood with a pitch from a fictitious character — egotistical airhead television anchorman Ron Burgundy from the 2004 movie “Anchorman: The Legend of Ron Burgundy.”

And this time, Francois got the talent to pitch a refurbished version of the Dodge Durango SUV for free.

He said that Paramount Pictures bartered work on the commercials by Will Ferrell, who plays Burgundy, in exchange for the promotion in the ads of an “Anchorman” sequel that is due out in December.

Recent Headlines

in Entertainment

‘Jersey Shore’ star heading to trial on tax evasion

sorrentino

Reality TV star Michael "The Situation" Sorrentino pleaded not guilty to federal tax fraud charges.

in Sports

NFL ‘on track’ to field London team

nfl

The NFL plans to field a team in London and could have a franchise there by 2022.

in Local

Plane bound for Bellingham makes emergency landing in Vegas

Fresh
allegiant

A flight to Bellingham is forced to turn back shortly after it takes off

in National

Travelers quarantined as U.S. steps up Ebola checks

ebola

The U.S. has started new restrictions on those coming from the countries hardest hit by the deadly virus.

in Local Sports

Titans: Rookie Zach Mettenberger will start at QB

Tennessee Titans quarterback Jake Locker (10) stands with teammates during the playing of the national anthem before a preseason NFL football game between the Titans and the Washington Redskins on Thursday, Aug. 8, 2013, in Nashville, Tenn. (AP Photo/Wade Payne)

Titans will start rookie Mettenberger at quarterback on Sunday, switching away from Jake Locker who has missed three of the past four games with injuries