News

Fictional anchor Ron Burgundy becomes Chrysler pitchman

Fictional anchor Ron Burgundy becomes Chrysler pitchman

I'M RON BURGANDY: Will Ferrell will try to help Chrysler sell cars. Photo: Associated Press

AUBURN HILLS, Mich. (AP) — When you’ve got the smallest marketing budget of the Detroit Three automakers, you have to take risks to get your TV spots noticed.

That’s why Olivier Francois, the marketing chief for Chrysler, gambles a lot.

He’s following successful ads featuring rapper Eminem and movie star Clint Eastwood with a pitch from a fictitious character — egotistical airhead television anchorman Ron Burgundy from the 2004 movie “Anchorman: The Legend of Ron Burgundy.”

And this time, Francois got the talent to pitch a refurbished version of the Dodge Durango SUV for free.

He said that Paramount Pictures bartered work on the commercials by Will Ferrell, who plays Burgundy, in exchange for the promotion in the ads of an “Anchorman” sequel that is due out in December.

Recent Headlines

in Sports

Tokyo wins Little League title, beating Lewisberry 18-11

Fresh
Japan LLWS champs

Pennsylvania scored 10 times in the bottom of the first but Japan responded with seven runs in the second, four in the third inning and five in the sixth.

in Local Sports

Chargers accuse Frank Clark of attacking Philip Rivers

Fresh
Frank Clark walks off the field after taking part in drills at Seattle Seahawks NFL football rookie minicamp Sunday, May 10, 2015, in Renton, Wash.

In the second quarter of Seattle's 16-15 win, Seahawks defensive lineman Jordan Hill took down Rivers for a 9-yard sack and Clark reportedly tried to punch Rivers in the subsequent pile.

in Sports

Maria Sharapova pulls out of US Open

Fresh
sharapova

The U.S. Tennis Association says Maria Sharapova is pulling out of the U.S. Open on the eve of the tournament because of a leg injury. It's the second time in three years that the 2006 champion has withdrawn from the year's last Grand Slam event.

in Sports

Montana stuns North Dakota State in college football opener

Fresh
Montana's Joey Counts scores the game winning touchdown against North Dakota State

Joey Counts scored on a 1-yard run on fourth-and-goal with 2 seconds left to give the Grizzlies a 38-35 victory Saturday in the Football Championship Subdivision showdown.

in Local Sports

Washington keeps starting QB quiet until opener at Boise St

Fresh
New Washington head coach Chris Petersen walks on the field during the first session of NCAA college football practice before the upcoming fall season, Monday, Aug. 4, 2014, in Seattle.

"If we thought it helped us or it was three weeks ago or a month ago, but because it's been so late we really don't think that helps us a whole lot so we'll show up to the game and go with our plan." said coach Chris Petersen.