News

Hershey to launch first new candy in 30 years

Hershey to launch first new candy in 30 years

NEW CANDY: The company is launching a new candy brand, its first new brand in 30 years, a soft caramel creme line called Lancaster. Photo: Associated Press

By Dave Warner

PHILADELPHIA (Reuters) – Candy is dandy for The Hershey Co., which on Thursday said it is launching a soft caramel creme candy that is its first new brand in the United States in 30 years.

The candy, named Lancaster, will be available in January and come in three flavors – caramel, vanilla and caramel, and vanilla and raspberry – the Hershey, Pennsylvania-based company said.

“You can really sink your teeth into it, but it is not very sticky on your teeth,” said Steven Schiller, the company’s senior vice president for sweets and refreshment, using the words “soft” and “meaty” to describe the new product.

Its name stems from the company’s history. Founder Milton Hershey’s original confection company was called the Lancaster Caramel Co.

“The introduction of the Lancaster brand marks a significant milestone for the Hershey Co, as it’s the first time the company has launched a new brand that is not a brand extension or acquisition in the last 30 years,” the company said in a statement.

Hershey, the biggest chocolate maker in North America, makes popular sweets such as Hershey’s Kisses, Reese’s Peanut Butter Cups, Almond Joy, Good & Plenty, Kit Kat wafers, Milk Duds, Heath toffee bars, Twizzlers and Jolly Rancher hard candy.

Introduction of the new brand marks a company focus on product innovation, said Erin Lash, a Morningstar equities analyst who follows Hershey.

“They are looking to grow,” she said. Hershey is aiming to increase sales by nearly 50 percent, to $10 billion annually, by 2017, she said.

The company said it launched the Lancaster brand in China earlier this year.

Recent Headlines

in Local

Ferndale woman walking on the road struck, killed

Fresh
police lights

The Washington State Patrol says alcohol and drugs weren't involved

in Local Sports

Tanev lifts Canucks over skidding Flames

Vancouver Canucks' goalie Ryan Miller (30) is congratulated by Kevin Bieksa (3) after the Canucks' victory 4-1 victory over the St. Louis Blues in an NHL hockey game, Thursday, Oct. 23, 2014, in St. Louis.

The Vancouver Canucks defeated the skidding Calgary Flames 3-2 Saturday night to snap a five-game losing streak.

in Local Sports

No. 8 Gonzaga struggles past Cal Poly

Gonzaga’s mascot

No. 8 Gonzaga struggled to shake pesky Cal Poly before pulling away for a 63-50 win on Saturday night.

in Local Sports

No. 16 Washington edges No. 15 Oklahoma

Washington head coach Lorenzo Romar, left, hugs guard Andrew Andrews (12) after an NCAA college basketball game, Sunday, Dec. 7, 2014, in Seattle, Wash. Washington beat San Diego State 49-36.

The Huskies (10-0) led by as many as 20 in the first half.

in Sports

No. 1 Kentucky scores first 24 points, beats UCLA

From left, Kentucky's Aaron Harrison, Tyler Ulis, and head coach John Calipari pause for a moment during the second half of an NCAA college basketball game, Saturday, Dec. 13, 2014. Kentucky won 84-70.

Devin Booker had 19 points, and No. 1 Kentucky scored the game's first 24 points in an 83-44 victory over UCLA on Saturday.