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Pharrell Williams plans to produce more than music

Pharrell Williams plans to produce more than music

Pharrell Williams (left) performs his summer hit "Blurred Lines" with Robin Thicke. Photo: Associated Press

Super producer Pharrell Williams is developing his own fragrance.

The “Blurred Lines” hit maker has already branched out into the fashion industry with his clothing lines Billionaire Boys Club and Ice Cream, as well as his jewellery and glasses collaboration with Louis Vuitton, and now he’s in the process of coming up with his own signature scent.

Williams reveals he’s also planning to work with “genius” architect Zaha Hadid on a project, but he insists he has no concerns about whether he’s spreading himself too thin.

He tells Details magazine, “I create based on what I feel like is missing. You jump in and follow your gut. It’s like a sculpture – you’re just adding on more clay, you’re chiselling away and adding on until you feel like it’s done, and you stand back and go, ‘Oh! It’s a person.’”

Williams has also been keeping himself busy with his YouTube.com channel, i am Other, and his judging stint on Rihanna’s new fashion reality show, Styled to Rock.

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